MAX PAYNE 2 | TRAILER CAMPAIGN AND GAME ASSETS

Max Payne 2 was the first big trailer campaign I created at Rockstar Games.

This was my first professional ad.

Most of the others are lost in time, but this teaser still exists: presented above in glorious SD.

I’d never have admitted it at the time, but it was so much fun seeing the TV versions playing in the background constantly: of bars in NYC to SkyTV in Scotland at Christmas. The global media buy must have been huge.

Compliments were rare at Rockstar - but they did back things they believed in, and the game was a huge hit..