Max Payne 2 was the first big trailer campaign I created at Rockstar Games.

This was my first professional ad. Most of the others are lost in time, but this teaser still exists: presented above in glorious SD.

It was so much fun seeing my TV cuts playing in the background constantly: of bars in NYC, in pubs in Scotland, it became background noise that Christmas. The global media buy was huge.

Compliments were rare at Rockstar, but they did back things they believed in with money, and the game was a huge hit..