THE CREW | CALLING ALL UNITS CG TRAILER

CREATIVE DIRECTOR, DIRECTOR, EDITOR, WRITER

Ubisoft needed a splashy trailer to unveil a new a new drivable car and expanded storyline. Of course, there was no budget, and because it was early, no game to show yet.

Visually we wanted to reveal the car in the style of a sports car manufacturer. Often these reveals use projected images on the cars to create movement and action when in fact they are stationary in an aircraft hanger or exhibition hall.

We developed that concept using projected story elements to tease and reveal the new story. This allowed us to keep the budget down while creating the feeling of movement and speed. Even although the whole ad is shot without moving the car at all.